The lure of data
These days there is a lot of talk about “growth hacking”. It’s a natural desire to be interested in that stuff. We all want to see numbers going up and to the right every week and every month. And paying attention to the data provides a seductive way of optimizing the product to see the charts move.
But the thing to keep front and center is recall the reason why this product and company exist in the first place.
Why are we building what we building? Why are we doing what we are doing?
While big numbers are a nice signal of, well, big numbers, I don’t think they are an indicator at all for whether a product is really working. Whenever I hear some of these stats, I always ask the same question:
How many people are really using your product?
Jack Dorsey’s field notes for fostering a more innovative workplace

Transcribed from the WSJ:
THE COMPANY WE BUILD IS THE PRODUCT WE BUILD
Friction in how we work together will manifest directly in the product we build.
That’s putting ourselves before out customers, which is selfish and rude.
We won’t be selfish or rude.
WE MOVE WITH PURPOSE
We strive for all of our actions to be thoughtful, focused, and bold, performed in concert.
Life is too short for anything but.
LIFE, IS FOUND IN THE INTERSECTIONS
Our work is one of balance:
design + engineering
timeless + fleeting
form + function
We mix disciplines to improve our work.
BRING IT TO THE TABLE
We show our work to keep the entire company on the same page and moving as one. We take notes along the way.
We push in our chairs: every detail matters, including the work space we create them in.
The dining table is the center of a home, the work table is the center of our company.
“As a PM you’re the team manager washing jerseys…”
Andy Johns’ advice on being a product manager:
This rings particularly true for fast-growing startups NewsCred. Ever since I transitioned to my current role as PM a little under 2 months ago, I’ve found most of my time is spent making sure that the wheels are turning, that despite all the chaos, the company and its mission are moving forward.
Hijacking the Cashtag
Don’t be an idiot. Get on a rocket ship. When companies are growing quickly and they are having a lot of impact, careers take care of themselves. And when companies aren’t growing quickly or their missions don’t matter as much, that’s when stagnation and politics come in. If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.
That feeling
When working on a problem, sometimes you get this feeling. A feeling that comes when the pieces suddenly fit into place and the answer you’ve been looking for all that time begins to appear.
The feeling is like “a remembering.” Not so much a discovery of something new, as a remembering of what you knew all along. Something right in front of you.
That feeling is the best indicator you have your answer.
Following your passion means learning every aspect of what you’re doing.
- Tony Hawk
Texts From Bennett
Best. Website. Ever.
Steve Jobs:
When you grow up, you tend to get told that the world is the way it and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family life, have fun, save a little money.
That’s a very limited life. Life can be much broader once you discover one simple fact and that is everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
Once you learn that, you’ll never be the same again.
The only way people will have the trust to give their all to their job is if they feel like their contribution is recognized and valued.
- Mark Pincus







